Shampoo and set

What it is

The shampoo and set is a styling process that creates structured waves or curls. It begins with a thorough wash using shampoo. Setting lotion is then applied to damp strands. The hair is wound onto rollers to define the shape. A hairnet holds the rollers securely in place. Often, a headscarf covers the net to protect the arrangement from wind or rain while drying. This method produces a polished, uniform look that lasts until the next wash.

Where it comes from

This technique first gained widespread popularity in the United Kingdom during the 1930s. It became a standard part of hair care for many women during that era. Over time, newer styling methods and products reduced its general appeal. By 2016, the practice had largely faded from mainstream fashion. However, it remains in use among the older generation. These individuals often maintain hairstyles that rely on this specific setting method for their desired volume and shape.

What it means

The style represents a traditional approach to grooming that values structure and neatness. For many older women, it signifies continuity with past habits and personal preference. It reflects an era when regular salon visits or home routines focused on setting hair rather than just cutting it. The headscarf worn over the rollers also served a practical purpose, protecting the work in progress from the elements during the drying phase.

How it is made

Start by washing the hair thoroughly with shampoo. Apply setting lotion evenly through the damp strands. Section the hair and wind each part onto a roller. Secure the rollers so they do not slip. Place a hairnet over the entire head to hold the rollers firmly. Wrap a headscarf around the head to shield the net and rollers from weather. Allow the hair to dry completely before removing the rollers and net to reveal the set style.

Who and what it suits

This method works for various hair types and lengths. It is particularly suited to those who prefer structured waves or curls. The technique is most commonly associated with older women who have maintained traditional hairstyles. It requires hair long enough to be wound effectively onto rollers. The result is a consistent shape that does not rely on natural texture alone.

Versions

The core process remains consistent, involving washing, lotion, and rollers. Variations may include different sizes of rollers to create tighter curls or looser waves. The choice of headscarf or hairnet material might vary based on personal comfort. Some may adjust the amount of setting lotion used depending on hair thickness. The fundamental steps of rolling and drying remain the defining features of this style.

In culture

In the UK, this style was a cultural norm for decades. It reflects mid-twentieth-century beauty standards that prioritised orderly and set hair. While no longer dominant, it persists as a link to historical grooming practices. The decline in popularity highlights shifts in fashion towards more natural or low-maintenance looks. It remains a recognizable symbol of a specific generational approach to personal presentation.

Questions people ask about Shampoo and set

Good reading and sources

• The end of the shampoo and setBBC, Article

• Shampoo and set on WikipediaEncyclopedia
• Wikidata recordOpen data